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~language:"deu"
~person:"Krobath, Karin"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"Verkaufspersonal"
~subject:"scale development"
~type_genre:"Fallstudie"
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Internationales Marketing
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Credit insurance
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Krobath, Karin
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Wording als Instrument des Internal Branding : am Beispiel PRISMA-Kreditversicherung
Krobath, Karin
;
Schabauer, Melitta
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 99-115)
.
2010
Persistent link: https://www.econbiz.de/10003898136
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