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~language:"deu"
~person:"Totz, Carsten"
~subject:"Digitale Medien"
~subject:"Germany"
~subject:"Interactive media"
~subject:"Medienökonomik"
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Totz, Carsten
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Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
-
2005
Persistent link: https://www.econbiz.de/10003339144
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Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
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