Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Carsten Totz
| Year of publication: |
[2005]
|
|---|---|
| Authors: | Totz, Carsten |
| Publisher: |
Münster : ERCIS |
| Subject: | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Internet | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Interaktive Medien | Interactive media |
| Extent: | 91 Bl. Ill. 30 cm |
|---|---|
| Series: | Internetökonomie und Hybridität. - Münster : ERCIS, ZDB-ID 2250524-6. - Vol. 30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl.78 - 90 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003339144