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~language:"deu"
~person:"Voeth, Markus"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Theory"
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Innovation
Innovationsmanagement
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B-to-B-Marketing
16
Business-to-business marketing
16
Deutschland
6
Germany
6
Investitionsgütermarketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Bundling strategy
3
Leistungsbündel
3
Theorie
3
Business-to-Business-Marketing
2
Industrial goods
2
Industriegüter
2
Marketing theory
2
Marketingtheorie
2
Advertising effects
1
Brand
1
Competitive advantage
1
Controlling
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
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Event marketing
1
Event-Marketing
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Industrieprodukt
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Management control
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Markenartikel
1
Marketing
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Negotiations
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Performance measurement
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Performance-Messung
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Voeth, Markus
Backhaus, Klaus
15
Kleinaltenkamp, Michael
15
Homburg, Christian
4
Kairies, Peter
4
Kliche, Mario
4
Plinke, Wulff
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Albers, Sönke
3
Büschken, Joachim
3
Claßen, Matthias
3
Fließ, Sabine
3
Flory, Markus
3
Hermanns, Arnold
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Hofmaier, Richard
3
Jacob, Frank
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Krause, Juliane
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Marra, Andreas
3
Schallmo, Daniel
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Baaken, Thomas
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Diehl, Hans-Jörg
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Engelhardt, Werner Hans
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Erichsson, Susann K.
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Festge, Fabian
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Friege, Christian
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Gleich, Ronald
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Griese, Ilka
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Hellwig, Andrea
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Hüttner, Manfred
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Ihlenburg, Ditmar
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Kämpf, Gerhard
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
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