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~language:"deu"
~person:"Voeth, Markus"
~subject:"Innovation"
~subject:"Theory"
~type:"book"
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Innovation
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B-to-B-Marketing
7
Business-to-business marketing
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Deutschland
5
Germany
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Investitionsgütermarketing
5
Lieferantenmanagement
3
Supplier relationship management
3
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2
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Voeth, Markus
Kleinaltenkamp, Michael
12
Backhaus, Klaus
10
Kliche, Mario
4
Claßen, Matthias
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Fließ, Sabine
3
Jacob, Frank
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Krause, Juliane
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Plinke, Wulff
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Schallmo, Daniel
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Strothmann, Karl-Heinz
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Büschken, Joachim
2
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Griese, Ilka
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Kemper, Anne Christin
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Kühne, Bettina
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
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