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~language:"deu"
~person:"Zirkler, Irmgard"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
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Internationales Marketing
Interne Markenführung
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scale development
Internal branding
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Zirkler, Irmgard
Tomczak, Torsten
24
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Innen beginnen : von der internen Kommunikation zum Internal Branding
2
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ECONIS (ZBW)
2
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Corporate Heritage : das ideelle Unternehmenserbe als zentrales Element des Internal Branding
Angerer, Johannes
;
Zirkler, Irmgard
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 149-162)
.
2010
Persistent link: https://www.econbiz.de/10003898139
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2
Internal & Employer Branding im Tourismus : Hotel Hochschober und das "Goldene Beziehungsdreieck"
Grumbach-Palme, Cathrine
;
Leeb, Karin
;
Zirkler, Irmgard
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 175-187)
.
2010
Persistent link: https://www.econbiz.de/10003898142
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