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~language:"deu"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
~type_genre:"Collection of articles of several authors"
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Internationales Marketing
Interne Markenführung
Markenimage
scale development
Internal branding
5
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4
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4
Markenpolitik
4
Mitarbeiter
4
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Tomczak, Torsten
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App, Stefanie
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Krobath, Karin
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ECONIS (ZBW)
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1
Nachhaltiges Personalmanagement zur Stärkung der Employer Brand
App, Stefanie
-
2015
Persistent link: https://www.econbiz.de/10011339491
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2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
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3
Innen beginnen : von der internen Kommunikation zum Internal Branding
Krobath, Karin
(
ed.
);
Schmidt, Holger J.
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868214
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4
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
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