Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Torsten Tomczak ..... (Hrsg.)
| Year of publication: |
c 2012 ; 3., aktualisierte Aufl.
|
|---|---|
| Other Persons: | Tomczak, Torsten (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Interne Markenführung | Internal branding | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenpolitik | Mitarbeiter | Verhalten | Aufsatzsammlung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XV, 485 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. - Literaturangaben |
| ISBN: | 3-8349-3214-0 ; 978-3-8349-3214-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385144