//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~subject:"Markenpolitik"
~type_genre:"Aufsatzsammlung"
~type_genre:"Statistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenpolitik
Advertising media
7
Werbeträger
7
Deutschland
6
Germany
6
Europa
3
Europe
3
Brand management
2
Markenführung
2
Media usage
2
Mediennutzung
2
Advertising industry
1
Advertising planning
1
Internet marketing
1
Kommunikationsstrategie
1
Media industries
1
Mediaplanung
1
Mediensektor
1
Medienwirtschaft
1
Online-Marketing
1
Strategic management
1
Strategisches Management
1
Werbeplanung
1
Werbewirtschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
Statistics
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Conference proceedings
1
Fallstudie
1
Guidebook
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Konferenzschrift
1
Ratgeber
1
Thesis
1
more ...
less ...
Language
All
German
Author
All
Baetzgen, Andreas
1
Könecke, Thomas
1
Regier, Stefanie
1
Schunk, Holger
1
Institution
All
Springer Fachmedien Wiesbaden
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
2
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->