Brand Planning : starke Strategien für Marken und Kampagnen
Andreas Baetzgen (Hrsg.)
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Baetzgen, Andreas (ed.) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Werbewirtschaft | Advertising industry | Markenpolitik | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [schaeffer-poeschel.de] ; Description [deposit.dnb.de] ; Description [schaeffer-poeschel.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 386 S. Ill., graph. Darst. 24.5 cm x 17.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. Literaturverz. S. 365 - 372 |
| ISBN: | 978-3-7910-3115-6 ; 3-7910-3115-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383109