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~language:"deu"
~subject:"Neue politische Ökonomie"
~subject:"Theorie"
~type_genre:"Übersichtsarbeit"
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
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