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~language:"deu"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Konzeption und Umsetzung einer Customer Lifetime Value-Berechnung am Beispiel der Luftfahrtindustrie
Losch, Nadine
;
Möller, Klaus
;
Quaiser, Benjamin
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
65
(
2013
)
3
,
pp. 274-301
Persistent link: https://www.econbiz.de/10009742953
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