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a typology of service brands
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competitive environments
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corporate service brands
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customer base
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service branding
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successful corporate service brands
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Problems and perspectives in management : PPM ; international research journal
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Service branding : the development of a typology of
service
brands
at the corporate level
Skaalsvik, Hugo
;
Olsen, Bjørn
- In:
Problems and perspectives in management : PPM ; …
13
(
2015
)
4
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011560601
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