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~language:"ell"
~language:"eng"
~language:"hun"
~person:"Belk, Russell W."
~person:"Ko, Eunju"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
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Subject
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Konsumentenverhalten
Consumer behaviour
104
Brand management
30
Fashion
30
Markenführung
30
Mode
30
Luxury goods
27
Luxusgüter
27
Brand image
16
Markenimage
16
Social Web
16
Social web
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
South Korea
15
Südkorea
15
Customer value
14
Internet marketing
14
Kundenwert
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
Advertising
11
Market research
11
Marktforschung
11
Werbung
11
China
10
Advertising effects
9
Marketing
9
USA
9
United States
9
Werbewirkung
9
India
8
Indien
8
Bekleidungsindustrie
7
Clothing industry
7
Cultural identity
7
Digitalisierung
7
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Online availability
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Undetermined
55
Free
5
Type of publication
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Article
101
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Congress report
Hochschulschrift
Aufsatz in Zeitschrift
104
Collection of articles of several authors
21
Sammelwerk
21
Aufsatz im Buch
16
Book section
16
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Konferenzschrift
3
Arbeitspapier
2
Graue Literatur
2
Lehrbuch
2
Non-commercial literature
2
Reprint
2
Textbook
2
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2
Conference paper
1
Konferenzbeitrag
1
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Language
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Modern Greek (1453-)
English
Hungarian
Author
All
Belk, Russell W.
Ko, Eunju
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
61
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
58
Jang, Soocheong
57
Paul, Justin
54
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Park, Jungkun
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Walsh, Gianfranco
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Published in...
All
Journal of business research : JBR
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Marketing theory
4
Research in consumer behavior
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Psychology & marketing
3
International journal of consumer studies
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
AMS review : official publication of the Academy of Marketing Science
1
Cross-cultural buyer behavior
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of historical research in marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Qualitative market research : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
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Source
All
ECONIS (ZBW)
104
Showing
31
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40
of
104
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31
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
32
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
33
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
34
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
35
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
36
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
37
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
38
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
39
Qualitative approaches to life course research : linking life story to gift giving
Minowa, Yuko
;
Belk, Russell W.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012257926
Saved in:
40
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
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