Qualitative approaches to life course research : linking life story to gift giving
Year of publication: |
2020
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Authors: | Minowa, Yuko ; Belk, Russell W. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 1, p. 60-75
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Subject: | gift giving | Life course | mature consumers | qualitative research | research design | Geschenk | Gifts | Qualitative Methode | Qualitative method | Lebensverlauf | Konsumentenverhalten | Consumer behaviour |
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