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~language:"ell"
~language:"eng"
~language:"hun"
~person:"Belk, Russell W."
~person:"Ko, Eunju"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Consumer behaviour
101
Brand management
30
Fashion
30
Markenführung
30
Mode
30
Luxury goods
27
Luxusgüter
27
Brand image
16
Markenimage
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Social Web
15
Social web
15
South Korea
15
Südkorea
15
Customer value
14
Internet marketing
14
Kundenwert
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
Advertising
11
Market research
11
Marktforschung
11
Werbung
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Marketing
9
USA
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9
Werbewirkung
9
India
8
Indien
8
Bekleidungsindustrie
7
Clothing industry
7
Cultural identity
7
Digitalisierung
7
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Article
98
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Article in journal
Congress report
Hochschulschrift
Aufsatz in Zeitschrift
101
Collection of articles of several authors
21
Sammelwerk
21
Aufsatz im Buch
16
Book section
16
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Konferenzschrift
3
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2
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2
Lehrbuch
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2
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Language
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Modern Greek (1453-)
English
Hungarian
Author
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Belk, Russell W.
Ko, Eunju
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Walsh, Gianfranco
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Research in consumer behavior
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Psychology & marketing
3
International journal of consumer studies
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
AMS review : official publication of the Academy of Marketing Science
1
Cross-cultural buyer behavior
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of historical research in marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Qualitative market research : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
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Source
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ECONIS (ZBW)
101
Showing
1
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101
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date (oldest first)
1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
4
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
5
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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