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~language:"eng"
~language:"est"
~language:"slk"
~person:"Boateng, Henry"
~person:"Cheah, Isaac"
~person:"Dwivedi, Yogesh Kumar"
~person:"Eugene Cheng-xi Aw"
~subject:"Auslandsinvestition"
~subject:"Brand equity"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Share price"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
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Auslandsinvestition
Brand equity
Indien
Kapitaleinkommen
Konsumentenverhalten
Share price
Supply chain
Consumer behaviour
103
Social Web
35
Social web
35
Innovation adoption
32
Innovationsakzeptanz
32
Internet marketing
28
Beziehungsmarketing
26
Online-Marketing
26
Relationship marketing
26
Artificial intelligence
25
Brand management
22
Künstliche Intelligenz
22
Markenführung
22
Lieferkette
20
Innovation
19
Brand image
18
Markenimage
18
Bibliometrics
17
Bibliometrie
17
Innovation diffusion
16
Innovationsdiffusion
16
Coronavirus
15
Dienstleistungsqualität
15
Mobile Business
15
Mobile business
15
Online retailing
15
Online-Handel
15
Service quality
15
Brand
14
E-commerce
14
Electronic Commerce
14
India
14
Markenartikel
14
Mobile communications
14
Mobilkommunikation
14
Confidence
13
Vertrauen
13
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Undetermined
98
Free
8
Type of publication
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Article
131
Type of publication (narrower categories)
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Article in journal
No longer published / No longer aquired
Statistik
Aufsatz in Zeitschrift
131
Aufsatz im Buch
3
Book section
3
Language
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English
Estonian
Slovak
Author
All
Boateng, Henry
Cheah, Isaac
Dwivedi, Yogesh Kumar
Eugene Cheng-xi Aw
Gupta, Rangan
173
Choi, Tsan-Ming
128
Cheng, T. C. E.
124
Han, Heesup
113
Tiwari, Aviral Kumar
112
Narayan, Paresh Kumar
100
Zaremba, Adam
100
Gunasekaran, Angappa
98
Govindan, Kannan
96
Sarkis, Joseph
96
Mattila, Anna S.
95
Kumar, Vikas
90
Ghosh, Saibal
89
McMillan, David G.
87
Wohar, Mark E.
86
Kamaiah, Bandi
85
Khare, Arpita
85
Ivanov, Dmitry
84
Buckley, Peter J.
81
Chen, Jing
81
Shankar, Ravi
79
Paul, Justin
78
Lusk, Jayson L.
77
Ryu, Doojin
71
Phau, Ian
70
Zhang, Wei
70
Faff, Robert W.
69
Jang, Soocheong
66
Nunnenkamp, Peter
65
Reddy, Y. V.
65
Ma, Feng
64
Grewal, Dhruv
63
Hammoudeh, Shawkat
62
Madura, Jeff
62
Xuan Vinh Vo
62
Bouri, Elie
61
Gil-Alaña, Luis A.
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
International journal of Indian culture and business management
11
Asia Pacific journal of marketing and logistics
7
Information systems management
7
The marketing review
7
European journal of marketing : EJM
5
International journal of production research
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
International journal of production economics
4
International journal of bank marketing
3
Electronic government : EG; an international journal
2
International journal of contemporary hospitality management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Operations management research : OMR ; advancing practice through theory
2
Psychology & marketing
2
The international journal of logistics management
2
Australasian marketing journal
1
Benchmarking : an international journal
1
British journal of management
1
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of physical distribution and logistics management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of advertising
1
Journal of business logistics
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
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All
ECONIS (ZBW)
131
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat
;
Faroque, Anisur Rahman
;
Cheah, Isaac
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10014521071
Saved in:
3
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Artificial intelligence in logistics and supply chain management : a primer and roadmap for research
Richey, Robert Glenn <Jr.>
;
Chowdhury, Soumyadeb
; …
- In:
Journal of business logistics
44
(
2023
)
4
,
pp. 532-549
Persistent link: https://www.econbiz.de/10014434904
Saved in:
6
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
7
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
Saved in:
8
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
9
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
10
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
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