Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Year of publication: |
2023
|
---|---|
Authors: | Shimul, Anwar Sadat ; Cheah, Isaac |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 2, p. 186-198
|
Subject: | Eco-friendly packaging | Environmental knowledge | Environmental responsibility | Message appeal | Purchase intentions | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Verpackung | Packaging | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Produkt | Sustainable product |
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