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~language:"eng"
~language:"fra"
~language:"nor"
~language:"rus"
~language:"und"
~person:"Kotler, Philip"
~subject:"Deutschland"
~subject:"Firm performance"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Theorie"
~subject:"Wirkungsanalyse"
~type_genre:"Lehrbuch"
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Deutschland
Firm performance
Germany
Kapitaleinkommen
Theorie
Wirkungsanalyse
Marketing
43
Marketingmanagement
32
Marketing management
30
Marketing theory
20
Marketingtheorie
20
Theory
16
USA
14
United States
14
Beziehungsmarketing
7
Relationship marketing
7
Social Marketing
5
Social marketing
5
Soziomarketing
5
Betriebswirtschaftslehre
3
Business economics
3
Management
3
Selling
3
Strategisches Management
3
Verkauf
3
Absatzplanung
2
Consumer behaviour
2
Controlling
2
Gastgewerbe
2
Hospitality industry
2
Konsumentenverhalten
2
Management control
2
Marktforschung
2
Nonprofit organization
2
Nonprofit-Organisation
2
Strategic management
2
Tourism
2
Tourismus
2
Absatzorganisation
1
Behavioral economics
1
Betriebskontrolle
1
Betriebswirtschaftliche Entscheidungen
1
China
1
Europa
1
Gaststättengewerbe
1
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Book / Working Paper
16
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Lehrbuch
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16
Glossar enthalten
4
Glossary included
4
Aufsatz im Buch
1
Bibliografie enthalten
1
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1
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1
Einführung
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Language
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English
French
Norwegian
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German
9
Author
All
Kotler, Philip
Parkin, Michael
35
Brue, Stanley L.
33
McConnell, Campbell R.
31
O'Sullivan, Arthur
31
Miller, Roger LeRoy
29
Colander, David C.
28
Frank, Robert H.
28
Mankiw, Nicholas Gregory
28
Hubbard, R. Glenn
27
Bernanke, Ben
25
Schiller, Bradley R.
25
Case, Karl E.
24
Fair, Ray C.
24
Sheffrin, Steven M.
24
Krugman, Paul R.
22
O'Brien, Anthony Patrick
22
Jordan, Bradford D.
20
Gitman, Lawrence J.
18
Perez, Stephen J.
18
Salvatore, Dominick
18
Hirt, Geoffrey A.
17
Mansfield, Edwin
17
Melvin, Michael
17
Mishkin, Frederic S.
17
Fabozzi, Frank J.
16
Slavin, Stephen L.
16
Bade, Robin
15
Varian, Hal R.
15
Dornbusch, Rudiger
14
Fischer, Stanley
14
Flynn, Sean Masaki
14
McEachern, William A.
14
Peter, Jerome Paul
14
Ross, Stephen A.
14
Tucker, Irvin B.
14
VanHoose, David D.
14
Westerfield, Randolph
14
Donnelly, James H.
13
Gandolfo, Giancarlo
13
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Published in...
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Pearson one series
2
Prentice Hall marketing
1
Prentice-Hall International editions
1
The Prentice Hall series in marketing
1
Source
All
ECONIS (ZBW)
16
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1
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
2
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
3
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
4
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
5
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
6
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
7
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
9
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
10
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
1
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