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~language:"eng"
~language:"hrv"
~person:"Cassou, Steven Peter"
~person:"Chung, Chanjin"
~person:"DeLorme, Charles D."
~person:"Dwivedi, Yogesh Kumar"
~person:"Narayan, Paresh Kumar"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"USA"
~subject:"United States"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Cassou, Steven Peter
Chung, Chanjin
DeLorme, Charles D.
Dwivedi, Yogesh Kumar
Narayan, Paresh Kumar
Cebula, Richard J.
174
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133
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ECONIS (ZBW)
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
Saved in:
6
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
7
Does change in respondents' attention affect willingness to accept estimates from choice experiments?
Hildebrand, Kayla
;
Chung, Chanjin
;
Boyer, Tracy A.
; …
- In:
Applied economics
55
(
2023
)
28
,
pp. 3279-3295
Persistent link: https://www.econbiz.de/10014299152
Saved in:
8
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
9
Exploring relationships between service quality dimensions and customers satisfaction : empirical study in context to Indian logistics service providers
Gupta, Anchal
;
Singh, Rajesh K.
;
Mathiyazhagan, Maathai K.
- In:
The international journal of logistics management
34
(
2023
)
6
,
pp. 1858-1889
Persistent link: https://www.econbiz.de/10014484452
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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