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Dienstleistung
134
Marketing
45
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28
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10
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6
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Bitner, Mary Jo
4
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4
Lovelock, Christopher H.
4
Palmer, Adrian
4
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3
Gabbott, Mark
3
Sallmann, Michael
3
Zeithaml, Valarie A.
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Buch, Claudia M.
1
Buswell, John
1
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1
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1
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1
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1
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5
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2
Anglo-German Foundation for the Study of Industrial Society
1
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1
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KPMG Unternehmensberatung GmbH <Berlin u.a.>
1
Organisation for Economic Co-operation and Development
1
Seminar on Assessing and Improving the Quality of Financial Services: How Research Can Help <1985, Zürich>
1
Seminar on Research for Financial Services <1988, Milano>
1
Seminar on Strategies for Service Management, Marketing in Today's Competitive Service Environment <1987, Paris>
1
Services Marketing Conference <7, 1988, Arlington, Va.>
1
United Nations / Committee for Trade, Industry and Enterprise Development
1
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1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
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4
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2
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2
Avhandling / Göteborgs universitet, Psykologiska institutionen
1
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1
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1
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1
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1
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1
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1
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1
Journal of international consumer marketing
1
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1
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1
Routledge studies in international business and the world economy
1
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¬The single market review : Subseries 2. Impact on services
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
3,455
EconStor
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RePEc
156
BASE
35
Other ZBW resources
10
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1
Services marketing
Chitty, William
;
Hughes, Andrew
;
D'Alessandro, Steven
-
2012
Persistent link: https://www.econbiz.de/10009590517
Saved in:
2
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008827436
Saved in:
3
Introducing prices for formerly free value added services
Broermann, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009362297
Saved in:
4
Vendor management in global IS outsourcing projects
Schott, Katharina
-
2011
Persistent link: https://www.econbiz.de/10009495577
Saved in:
5
The service routing problem : modeling and solution approaches
Holtvogt, Nadine
-
2011
Persistent link: https://www.econbiz.de/10009497378
Saved in:
6
A service perspective on value creation strategies
Fischer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10008735626
Saved in:
7
Quality service, competitive business : setting the standard in customer service
Kendall, Howard
-
2010
Persistent link: https://www.econbiz.de/10009362729
Saved in:
8
"What is beautiful is good" : impact of employee attractiveness on market success
Fichtel, Sina
-
2009
Persistent link: https://www.econbiz.de/10004938285
Saved in:
9
Service science, management and engineering : education for the 21st century
Hefley, Bill
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004931477
Saved in:
10
Interactive services marketing
Fisk, Raymond P.
;
Grove, Stephen J.
;
John, Joby
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004896689
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