Services marketing
William Chitty ; Andrew Hughes ; Steven D'Alessandro
| Year of publication: |
2012
|
|---|---|
| Authors: | Chitty, William ; Hughes, Andrew ; D'Alessandro, Steven |
| Publisher: |
Melbourne : Oxford Univ. Pr. |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 293 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-557231-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009590517