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~language:"eng"
~language:"ita"
~language:"ukr"
~language:"zho"
~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Beziehungsmarketing
23
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23
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17
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40
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1
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1
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Bang, Nguyen
Han, Heesup
117
Mattila, Anna S.
99
Lusk, Jayson L.
76
Belk, Russell W.
74
Phau, Ian
73
Khare, Arpita
68
Nayga, Rodolfo M.
66
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Septianto, Felix
60
Jang, Soocheong
58
Paul, Justin
54
Sheth, Jagdish N.
53
Ko, Eunju
51
Kim, Jungkeun
50
Bagozzi, Richard P.
48
Laroche, Michel
48
Hollebeek, Linda D.
47
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Gupta, Rangan
41
Kim, Seongseop
41
Das, Gopal
40
Thaichon, Park
39
Rajagopal
38
Wong, IpKin Anthony
38
Ko, Yong Jae
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Lim, Weng Marc
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
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The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
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1
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1
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1
International journal of consumer studies
1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
40
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40
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date (oldest first)
1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu
;
Jing, Feng Jie
;
Yang, Yan
;
Bang, Nguyen
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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