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~language:"eng"
~language:"kor"
~language:"pol"
~language:"spa"
~person:"Hoy, Mariea Grubbs"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Advertising effects
8
Werbewirkung
8
Consumer behaviour
7
Advertising
6
Werbung
6
Computerspiel
5
Internet marketing
5
Online-Marketing
5
Video game
5
Children
4
Kinder
4
Target group
4
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4
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3
Persuasion knowledge
3
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3
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3
Virales Marketing
3
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2
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2
Advergames
1
Banner advertising
1
Bewertung
1
Brand placement modality
1
Cognition
1
Consumer policy
1
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1
Cross-media
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Eltern
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Hoy, Mariea Grubbs
Pelsmacker, Patrick de
Burton, Scot
12
Howlett, Elizabeth
8
Boerman, Sophie C.
7
Berry, Christopher
5
Nayga, Rodolfo M.
5
Dens, Nathalie
4
Eisend, Martin
4
Filieri, Raffaele
4
Grunert, Klaus G.
4
Heiman, Amir
4
Kees, Jeremy
4
Kim, Jiyeon
4
Naderer, Brigitte
4
Newman, Christopher L.
4
Wyer, Robert S.
4
Andrews, J. Craig
3
Beckert, Johannes
3
Cheah, Isaac
3
Evans, Nathaniel J.
3
Forsythe, Sandra
3
Gustafson, Christopher R.
3
Hansen, Håvard
3
Kim, Minjeong
3
Kirmani, Amna
3
Matthes, Jörg
3
Netemeyer, Richard G.
3
Reijmersdal, Eva A. van
3
Segijn, Claire M.
3
Van der Merwe, Daleen
3
Wickelgren, Abraham L.
3
Youn, Seounmi
3
Aji, Hendy Mustiko
2
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2
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2
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2
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Electronic commerce research
1
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Parents' presumed persuasion
knowledge
of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion
knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
3
New advertising formats : how persuasion
knowledge
affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
6
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
7
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
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