How sponsorship transparency mitigates negative effects of advertising recognition
Nathaniel J. Evans, Bartosz W. Wojdynski and Mariea Grubbs Hoy
| Year of publication: |
2019
|
|---|---|
| Authors: | Evans, Nathaniel J. ; Wojdynski, Bartosz W. ; Hoy, Mariea Grubbs |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 3, p. 364-382
|
| Subject: | advergames | covert advertising | persuasion knowledge | Sponsorship transparency | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Computerspiel | Video game |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1474998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200262