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~language:"eng"
~language:"kor"
~language:"pol"
~language:"spa"
~person:"Hoy, Mariea Grubbs"
~person:"Van der Merwe, Daleen"
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Consumer behaviour
6
Product information
4
Produktinformation
4
Product labelling
3
Warenkennzeichnung
3
Advertising
2
Advertising effects
2
Computerspiel
2
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2
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Consumer satisfaction
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Credibility
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1
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1
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1
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Ernährungsverhalten
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Food
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Hoy, Mariea Grubbs
Van der Merwe, Daleen
Burton, Scot
12
Howlett, Elizabeth
8
Berry, Christopher
5
Boerman, Sophie C.
5
Nayga, Rodolfo M.
5
Dens, Nathalie
4
Eisend, Martin
4
Filieri, Raffaele
4
Grunert, Klaus G.
4
Heiman, Amir
4
Kees, Jeremy
4
Kim, Jiyeon
4
Naderer, Brigitte
4
Newman, Christopher L.
4
Pelsmacker, Patrick de
4
Wyer, Robert S.
4
Andrews, J. Craig
3
Beckert, Johannes
3
Cheah, Isaac
3
Evans, Nathaniel J.
3
Forsythe, Sandra
3
Gustafson, Christopher R.
3
Hansen, Håvard
3
Kim, Minjeong
3
Kirmani, Amna
3
Matthes, Jörg
3
Netemeyer, Richard G.
3
Reijmersdal, Eva A. van
3
Wickelgren, Abraham L.
3
Youn, Seounmi
3
Aji, Hendy Mustiko
2
Alba, Joseph W.
2
Bae, Soonyong
2
Bahl, Angelica
2
Barrutia, José M.
2
Black, Gregory S.
2
Bosman, Magdalena
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Brinson, Nancy H.
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International journal of consumer studies
3
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
Consumers'
knowledge
of textile label information : an exploratory investigation
Van der Merwe, Daleen
;
Bosman, Magdalena
;
Ellis, Susanna
; …
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 18-24
Persistent link: https://www.econbiz.de/10010242794
Saved in:
2
Parents' presumed persuasion
knowledge
of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
3
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
4
Consumers' prepurchase satisfaction with the attributes and information of food labels
Van der Colff, Nadia
;
Van der Merwe, Daleen
;
Bosman, …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 220-228
Persistent link: https://www.econbiz.de/10011488490
Saved in:
5
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
6
Consumers' expectations of furniture labels during their pre-purchase information search : an explication of proposed furniture labelling specifications
Labuschagne, Adri
;
Van Zyl, Sonna
;
Van der Merwe, Daleen
; …
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10009573841
Saved in:
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