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~language:"eng"
~language:"kor"
~language:"pol"
~language:"spa"
~person:"Hoy, Mariea Grubbs"
~source:"econis"
~subject:"Gesundheitsmarketing"
~subject:"Konsumentenverhalten"
~type:"article"
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Gesundheitsmarketing
Konsumentenverhalten
Consumer behaviour
3
Advertising
2
Advertising effects
2
Computerspiel
2
Video game
2
Werbewirkung
2
Werbung
2
Children
1
Cognition
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Credibility
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Eltern
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Health care marketing
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Internet marketing
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Kinder
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Online-Marketing
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Parents
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Sponsorship transparency
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advergames
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covert advertising
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Hoy, Mariea Grubbs
Burton, Scot
12
Howlett, Elizabeth
8
Boerman, Sophie C.
7
Berry, Christopher
5
Nayga, Rodolfo M.
5
Dens, Nathalie
4
Eisend, Martin
4
Filieri, Raffaele
4
Grunert, Klaus G.
4
Heiman, Amir
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Kees, Jeremy
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Kim, Jiyeon
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Naderer, Brigitte
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Newman, Christopher L.
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Pelsmacker, Patrick de
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Andrews, J. Craig
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Evans, Nathaniel J.
3
Forsythe, Sandra
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Gustafson, Christopher R.
3
Hansen, Håvard
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Kim, Minjeong
3
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3
Matthes, Jörg
3
Netemeyer, Richard G.
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Reijmersdal, Eva A. van
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Segijn, Claire M.
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Van der Merwe, Daleen
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Youn, Seounmi
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Aji, Hendy Mustiko
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Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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Parents' presumed persuasion
knowledge
of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
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