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~language:"lit"
~language:"rus"
~language:"spa"
~subject:"Brand"
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21
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Melewar, T. C.
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15
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Ko, Eunju
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Global Brand Conference <11., 2016, Bradford>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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290
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283
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199
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167
Psychology & marketing
77
European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
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Marketing letters : a journal of research in marketing
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Journal of strategic marketing
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Journal of advertising research
39
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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International journal of hospitality management
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32
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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International journal of consumer studies
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The IUP journal of brand management : IJBRM
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Cogent business & management
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International journal of advertising : the review of marketing communications
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Journal of international marketing
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ECONIS (ZBW)
4,584
Showing
1
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10
of
4,584
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date (newest first)
date (oldest first)
1
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
2
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
Saved in:
3
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
4
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
5
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing
Khalid, Afia
;
Ali, Rizwan
;
Sarmad, Imran
- In:
Corporate governance : international journal of …
24
(
2024
)
3
,
pp. 609-626
Persistent link: https://www.econbiz.de/10015052336
Saved in:
10
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
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