Antecedents and consequences of conceptualizing online hyperconnected brand selection
Salman Majeed and Woo Gon Kim
| Year of publication: |
2024
|
|---|---|
| Authors: | Majeed, Salman ; Kim, Woo Gon |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 3, p. 328-339
|
| Subject: | Brand selection | Digital technology | Consumer psychology | Brand choice | Consumer behavior | Marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-08-2023-6193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519756