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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Fitzsimons, Gavan J."
~person:"Rahman, Zillur"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Consumer behaviour
55
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55
Brand management
29
Markenführung
29
Beziehungsmarketing
21
Brand image
21
Markenimage
21
Relationship marketing
21
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18
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18
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18
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English
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Fitzsimons, Gavan J.
Rahman, Zillur
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Japutra, Arnold
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Guzman, Francisco
12
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Kumar, Vikas
9
Pitt, Leyland F.
9
Steenkamp, Jan-Benedict E. M.
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Chintagunta, Pradeep K.
8
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8
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Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
19
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1
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19
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1
Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.
;
Zhou, Lingrui
;
Dias, Rodrigo S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
Saved in:
2
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
When accidents are good for a brand
Gaustad, Tarje
;
Utgård, Jakob
;
Fitzsimons, Gavan J.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 153-161
Persistent link: https://www.econbiz.de/10012156729
Saved in:
5
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
6
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
7
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
8
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
9
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
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