Brand experience anatomy in hotels : an interpretive structural modeling approach
Imran Khan and Zillur Rahman
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Khan, Imran ; Rahman, Zillur |
| Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 58.2017, 2, p. 165-178
|
| Subject: | brand experience | hotel | hotel brand experience | hoteliers | ISM | Markenführung | Brand management | Hotellerie | Hotel industry | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965516649055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730762