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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Paul, Justin"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Book section"
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Brand
Consumer behaviour
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26
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18
India
18
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18
Markenführung
18
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16
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15
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Paul, Justin
Phau, Ian
22
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Dawes, John
17
Melewar, T. C.
17
Fetscherin, Marc
16
De Chernatony, Leslie
15
Diamantopoulos, Adamantios
15
Ko, Eunju
15
Romaniuk, Jenni
15
Fournier, Susan
14
Khan, Imran
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13
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13
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13
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12
King, Stephen
12
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Pitt, Leyland F.
10
Roper, Stuart
10
Sattler, Henrik
10
Sreejesh, S.
10
Steenkamp, Jan-Benedict E. M.
10
Trinh, Giang
10
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10
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9
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9
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9
Foroudi, Pantea
9
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9
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9
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Business strategy and the environment
1
European journal of international management : EJIM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
10
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10
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
5
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
6
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
7
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
8
"Masstige" marketing : a review, synthesis and research agenda
Kumar, Ajay
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 384-398
Persistent link: https://www.econbiz.de/10012230511
Saved in:
9
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
10
Toward a "masstige" theory and strategy for marketing
Paul, Justin
- In:
European journal of international management : EJIM
12
(
2018
)
5/6
,
pp. 722-745
Persistent link: https://www.econbiz.de/10011960044
Saved in:
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