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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Rahman, Zillur"
~person:"Romaniuk, Jenni"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
42
Markenführung
42
Brand image
35
Markenimage
35
Markenartikel
23
Beziehungsmarketing
21
Relationship marketing
21
Bibliometrics
18
Bibliometrie
18
India
18
Indien
18
Advertising effects
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Werbewirkung
16
Internet marketing
14
Online-Marketing
14
Quality management
13
Qualitätsmanagement
13
Viral marketing
12
Virales Marketing
12
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11
Social web
11
Customer integration
10
Dienstleistungsqualität
10
Kundenintegration
10
Service quality
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Nachhaltige Entwicklung
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9
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Rahman, Zillur
Romaniuk, Jenni
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Japutra, Arnold
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Guzman, Francisco
12
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
10
Baumgarth, Carsten
9
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Kumar, Vikas
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Chintagunta, Pradeep K.
8
Fitzsimons, Gavan J.
8
Grohmann, Bianca
8
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International journal of market research : JMRS ; the journal of the Market Research Society
4
The journal of product & brand management
4
European journal of marketing
2
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Cornell hospitality quarterly : CQ
1
International journal of contemporary hospitality management
1
International journal of market research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The marketing review
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ECONIS (ZBW)
24
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24
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
3
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
4
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
5
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
8
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
9
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
10
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
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