//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Theory
222,528
Theorie
222,422
USA
130,814
United States
130,743
Welt
64,135
World
64,132
Estimation
50,501
Schätzung
50,436
Consumer behaviour
48,773
Konsumentenverhalten
48,760
China
47,594
EU countries
42,128
EU-Staaten
42,104
Innovation
36,198
Economic growth
33,990
Wirtschaftswachstum
33,816
India
33,459
Indien
33,422
Großbritannien
28,432
United Kingdom
28,432
Firm performance
28,006
Unternehmenserfolg
27,963
Börsenkurs
27,027
Share price
27,026
Impact assessment
24,390
Wirkungsanalyse
24,359
Monetary policy
22,826
Geldpolitik
22,803
Supply chain
22,402
Lieferkette
22,373
Capital income
21,544
Kapitaleinkommen
21,539
Volatility
21,013
Volatilität
20,984
Developing countries
20,559
Entwicklungsländer
20,545
Foreign investment
20,248
Auslandsinvestition
20,244
Game theory
20,205
Risk
20,158
more ...
less ...
Online availability
All
Undetermined
2,499
Free
354
Type of publication
All
Article
4,551
Book / Working Paper
37
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Ratgeber
Aufsatz in Zeitschrift
4,582
Aufsatz im Buch
572
Book section
572
Graue Literatur
317
Non-commercial literature
317
Working Paper
279
Arbeitspapier
277
Hochschulschrift
75
Thesis
75
Collection of articles of several authors
73
Sammelwerk
73
Reprint
66
Conference paper
59
Konferenzbeitrag
59
Aufsatzsammlung
40
Case study
38
Fallstudie
38
research-article
29
Collection of articles written by one author
13
Konferenzschrift
13
Sammlung
13
review-article
11
review
9
Conference proceedings
7
Lehrbuch
7
Textbook
7
Amtsdruckschrift
5
Article
5
Bibliografie
5
Government document
5
Fallstudiensammlung
4
Guidebook
4
case-report
4
Company information
3
Einführung
3
Firmeninformation
3
Handbook
3
Handbuch
3
more ...
less ...
Language
All
English
Lithuanian
Spanish
German
162
French
17
Russian
2
Arabic
1
Bulgarian
1
Italian
1
more ...
less ...
Author
All
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Japutra, Arnold
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Guzman, Francisco
12
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
10
Baumgarth, Carsten
9
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Kumar, Vikas
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Chintagunta, Pradeep K.
8
Davvetas, Vasileios
8
Eisingerich, Andreas B
8
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
The journal of brand management : an international journal
290
Journal of business research : JBR
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of marketing communications
37
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
International journal of market research
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,588
Showing
1
-
10
of
4,588
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
2
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
Saved in:
3
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
4
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
5
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing
Khalid, Afia
;
Ali, Rizwan
;
Sarmad, Imran
- In:
Corporate governance : international journal of …
24
(
2024
)
3
,
pp. 609-626
Persistent link: https://www.econbiz.de/10015052336
Saved in:
10
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->