//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"lit"
~person:"Lusch, Robert F."
~subject:"Theorie"
~subject:"marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
marketing
Marketing
12
Theory
4
Kundenmanagement
3
Marketing management
3
Marketingmanagement
3
Marketingtheorie
3
Dienstleistung
2
Marketing theory
2
Relationship marketing
2
Service-Dominant Logic
2
Service-dominant logic
2
Stakeholder
2
USA
2
United States
2
1990-2006
1
Absatz
1
Aufsatzsammlung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Conflict
1
Consumer behaviour
1
Cultural knowledge
1
Customer integration
1
Customer value
1
Customers services
1
Definition
1
Dienstleistungsmarketing
1
Empirical method
1
Empirische Methode
1
Firm value
1
Homo Marketus
1
Konflikt
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenorientierung
1
Kundenwert
1
Lieferantenmanagement
1
Market
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Nachruf
1
Language
All
English
Lithuanian
Author
All
Lusch, Robert F.
Kotler, Philip
20
Franses, Philip Hans
17
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
Leeflang, Peter
9
Hruschka, Harald
8
McDaniel, Carl D.
8
Hair, Joseph F.
7
Wierenga, Berend
7
Eliaz, Kfir
6
Malhotra, Naresh K.
6
Nagy, Szabolcs
6
Spiegler, Ran
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Eckhardt, Giana M.
5
Hildebrandt, Lutz
5
Kaiser, Ulrich
5
Katsonis, Nikolaos
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
Rauschnabel, Philipp A.
5
Saak, Alexander E.
5
Spann, Martin
5
Stich, Lucas
5
Ahlert, Dieter
4
Algumzi, Areej
4
Armstrong, Gary
4
Boone, Louis E.
4
Dawar, Niraj
4
Dholakia, Nikhilesh
4
Ehrlich, Evelyn
4
Emran, M. Shahe
4
Fanelli, Duke
4
Green, Paul E.
4
more ...
less ...
Institution
All
American Marketing Association
1
Summer Educators' Conference <1985, Washington, DC>
1
Published in...
All
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
AMA educators' proceedings
1
MSI reports : working paper series
1
Series / American Marketing Association
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
2
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
3
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
4
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
5
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
6
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->