A stakeholder-unifying, cocreation philosophy for marketing
Year of publication: |
2011
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Authors: | Lusch, Robert F. ; Webster, Frederick E. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 2, p. 129-134
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Subject: | Marketing | Betriebliche Wertschöpfung | Value creation | Stakeholder | Theorie | Theory |
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