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~language:"eng"
~language:"lit"
~subject:"Massenmedien"
~subject:"Theorie"
~subject:"marketing"
~type_genre:"Übersichtsarbeit"
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Medien im Marketing : Optionen der Unternehmenskommunikation
Gröppel-Klein, Andrea
(
ed.
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726290
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2
Marketing and operations research : a literatur survey : eine Literaturübersicht
Hildebrandt, Lutz
;
Wagner, Udo
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001535793
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Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
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4
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
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