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~language:"eng"
~language:"pol"
~person:"Robichaud, François"
~subject:"Delhi"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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