//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"por"
~person:"Hatch, Mary Jo"
~subject:"Geisteswissenschaft"
~subject:"Management"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Humanities"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Geisteswissenschaft
Management
Marketing
Brand
2
Culture
2
Humanities
2
Kultur
2
Markenartikel
2
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
Portuguese
Author
All
Hatch, Mary Jo
DeSarbo, Wayne S.
7
Carlucci, Daniela
4
Wedel, Michel
4
Gagliardi, Pasquale
3
Handzic, Meliha
3
Landfester, Ulrike
3
Metelmann, Jörg
3
Sauermann, Henry
3
Stephan, Paula E.
3
Backhaus, Jürgen G.
2
Boren, Susan
2
Brockbank, Wayne
2
Gupta, Sunil
2
Harney, Stefano
2
Koslowski, Peter
2
Ramaswamy, Venkatram
2
Rubin, James
2
Thomas, Howard
2
Yeung, Arthur K.
2
Arora, Neeraj
1
Bemmaor, Albert C.
1
Berman, Bob
1
Bhattacharya, C. B.
1
Bijmolt, Tammo
1
Brams, Steven J.
1
Brenneche, Nicolaj Tofte
1
Butkevich, Bridget
1
Böckenholt, Ulf
1
Cab, Victor Manuel
1
Chaplin, Jonathan
1
Chatterjee, Rabikar
1
Chiang, Jeongwen
1
Choi, S. Chan
1
Cinque, Silvia
1
Ciulla, Joanne B.
1
Cohen, Steven H.
1
Committe, Bruce
1
Cruz Castro, Laura
1
Czarniawska, Barbara
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
Saved in:
2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->