The hermeneutics of branding
Mary Jo Hatch and James Rubin
| Year of publication: |
2009
|
|---|---|
| Authors: | Hatch, Mary Jo ; Rubin, James |
| Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 353-376
|
| Subject: | Markenartikel | Brand | Geisteswissenschaft | Humanities | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784632