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~language:"eng"
~language:"por"
~person:"Kemp, Elyria"
~subject:"Beziehungsmarketing"
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Kemp, Elyria
Han, Heesup
7
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Babin, Barry J.
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Health marketing quarterly
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ECONIS (ZBW)
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What's love got to do with it? : investigating consumer commitment in health care
Kemp, Elyria
;
Poole, Sonja Martin
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10011706889
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2
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
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3
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
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