Developing affective brand commitment through social media
Anna M. Turri; Karen H. Smith; Elyria Kemp
| Year of publication: |
2013
|
|---|---|
| Authors: | Turri, Anna M. ; Smith, Karen H. ; Kemp, Elyria |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 3, p. 201-214
|
| Subject: | Affective commitment | Brand relationships | Social media | Emotion | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208519