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~language:"ron"
~person:"Rogojanu, Ana"
~person:"Rubin, James"
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Brand
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Markenartikel
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competition
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methodology of the social sciences and humanities
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Rogojanu, Ana
Rubin, James
DeSarbo, Wayne S.
9
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4
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ICAE Working Paper Series
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ICAE working paper series
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Theorizing competition: An interdisciplinary framework
Altreiter, Carina
;
Gräbner, Claudius
;
Pühringer, Stephan
-
2020
humanities
. Despite its limited scope, it yields some preliminary conjectures that may inspire future research: first, there are …
Persistent link: https://www.econbiz.de/10012422758
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2
Theorizing competition: an interdisciplinary framework
Altreiter, Carina
;
Gräbner-Radkowitsch, Claudius
; …
-
2020
humanities
. Despite its limited scope, it yields some preliminary conjectures that may inspire future research: first, there are …
Persistent link: https://www.econbiz.de/10012392034
Saved in:
3
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
Saved in:
4
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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