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~language:"eng"
~language:"rus"
~subject:"Brand"
~type_genre:"Arbeitspapier"
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1
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1
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
Saved in:
2
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
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3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
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4
Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita
;
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471634
Saved in:
5
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
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6
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
7
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
Saved in:
8
Hysteresis in marketing
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897924
Saved in:
9
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
Saved in:
10
A nonlinear dynamic model of product line interdependencies
Bultez, Alain V.
-
1975
Persistent link: https://www.econbiz.de/10000771065
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