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~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online-Handel"
~subject:"Socialization"
~type_genre:"Article in journal"
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Consumer behaviour
Entrepreneurship
Indien
Online-Handel
Socialization
Konsumentenverhalten
142
Relationship marketing
61
Beziehungsmarketing
60
Dienstleistungsqualität
42
Service quality
42
Customer satisfaction
40
Kundenzufriedenheit
40
Brand management
37
Markenführung
37
Brand image
34
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34
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Balaji, M. S.
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Audretsch, David B.
160
Han, Heesup
116
Kraus, Sascha
111
Mattila, Anna S.
99
Ratten, Vanessa
93
Dana, Leo Paul
92
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
79
Lusk, Jayson L.
76
Phau, Ian
74
Wright, Mike
69
Williams, Colin C.
68
Acs, Zoltán J.
66
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Reddy, Y. V.
61
Septianto, Felix
61
Belk, Russell W.
60
Ferreira, João J. M.
60
Kumar, Vikas
58
Jang, Soocheong
57
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57
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54
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54
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52
Laroche, Michel
52
Vrontis, Demetris
52
Sen, Kunal
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Chawla, Deepak
50
Ko, Eunju
50
Rangarajan, Chakravarthi
50
Wincent, Joakim
50
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49
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Journal of business research : JBR
44
Journal of retailing and consumer services
17
Journal of strategic marketing
6
International journal of consumer studies
4
Journal of marketing theory and practice
4
Technological forecasting & social change : an international journal
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European journal of marketing
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International business review : the official journal of the European International Business Academy
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of Indian culture and business management
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International journal of hospitality management
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Small business economics : an international journal
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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The journal of services marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Asia Pacific business review
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
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European management review : EMR
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
176
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1
The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu
;
Hu, Fei
;
Yang, Zhiyong
;
Wang, Li
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
Saved in:
4
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
8
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
9
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
10
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
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