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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
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Malik, Ashish
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Roy, Sanjit
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ECONIS (ZBW)
134
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Does the micro become macro in developing economies? : a study to trace sustainable circular replacements for emerging world's green development
Rawat, Prigya
;
Arya, Vikas
;
Paul, Justin
;
Roy, Hiran
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10014514270
Saved in:
3
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
4
What makes micro, small, and medium enterprises not adopt Logistics 4.0? : a systematic and structured approach using modified-total interpretive structural modelling
Sindhwani, Rahul
;
Behl, Abhishek
;
Sharma, Ankit
;
Gaur, …
- In:
International journal of logistics : research and …
27
(
2024
)
6
,
pp. 880-905
Persistent link: https://www.econbiz.de/10014554070
Saved in:
5
Analysis of Industry 4.0 and circular economy enablers : a step towards resilient sustainable operations management
Behl, Abhishek
;
Singh, Ramandeep
;
Pereira, Vijay
; …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014266255
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Employee experience : the missing link for engaging employees : insights from an MNE's AI-based HR ecosystem
Malik, Ashish
;
Budhwar, Pawan S.
;
Mohan, Hrishi
; …
- In:
Human resource management
62
(
2023
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014304539
Saved in:
8
A passage to India : altering tracks through paternalistic welfarism for high performance in India's public sector rail undertakings
Pereira, Vijay
;
Malik, Ashish
- In:
British journal of management
34
(
2023
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10014279157
Saved in:
9
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
10
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
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