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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"India"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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India
Markenartikel
Consumer behaviour
221
Konsumentenverhalten
221
Brand management
80
Markenführung
80
Relationship marketing
75
Beziehungsmarketing
74
Brand image
54
Markenimage
54
Indien
53
Social Web
52
Social web
52
Bibliometrics
46
Bibliometrie
45
Luxury goods
44
Luxusgüter
44
Internet marketing
42
Online-Marketing
42
Innovation
41
Customer satisfaction
40
Kundenzufriedenheit
40
Fashion
38
Mode
38
Multinationales Unternehmen
36
Transnational corporation
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Brand
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Marketingmanagement
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Einzelhandel
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Retail trade
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
75
Reddy, Y. V.
61
Jain, Pramod Kumar
54
Tiwari, Aviral Kumar
53
Sen, Kunal
50
Kumar, Vikas
49
Rangarajan, Chakravarthi
49
Kumar, Sunil
48
Gaiha, Raghav
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Chawla, Deepak
44
Singh, Tarlok
44
Mohan, Rakesh
43
Shveta Singh
42
Goldar, Bishwanath
40
Mitra, Arup
40
Shankar, Ravi
40
Budhwar, Pawan S.
39
Sharma, Chandan
39
Goyal, Ashima
37
Singh, Manmohan
37
Kumar, Satish
36
Kathuria, Vinish
35
Rastogi, Shailesh
35
Singh, Balwinder
35
Das, Abhiman
34
Gulati, Rachita
34
Mahendra Dev, S.
34
Ray, Ranjan
34
Sehgal, Sanjay
34
Bhaduri, Saumitra N.
33
Mujumdar, Narasinh A.
33
Rath, Badri Narayan
33
Yadav, Surendra S.
33
Bhat, K. Sham
31
Hillemane, Bala Subrahmanya Mungila
30
Mallick, Sushanta Kumar
30
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Asia Pacific business review
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of human resource management
2
International marketing review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Business strategy and the environment
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European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human resource management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of innovation and sustainable development : IJISD
1
International journal of learning and change : IJLC
1
International journal of logistics : research and applications
1
International journal of managerial finance : IJMF
1
International journal of manpower
1
International journal of public sector performance management
1
International journal of quality & reliability management
1
International journal of services and operations management
1
Journal of East-West business
1
Journal of consumer marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global information management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
84
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84
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
What makes micro, small, and medium enterprises not adopt Logistics 4.0? : a systematic and structured approach using modified-total interpretive structural modelling
Sindhwani, Rahul
;
Behl, Abhishek
;
Sharma, Ankit
;
Gaur, …
- In:
International journal of logistics : research and …
27
(
2024
)
6
,
pp. 880-905
Persistent link: https://www.econbiz.de/10014554070
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Employee experience : the missing link for engaging employees : insights from an MNE's AI-based HR ecosystem
Malik, Ashish
;
Budhwar, Pawan S.
;
Mohan, Hrishi
; …
- In:
Human resource management
62
(
2023
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014304539
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
A passage to India : altering tracks through paternalistic welfarism for high performance in India's public sector rail undertakings
Pereira, Vijay
;
Malik, Ashish
- In:
British journal of management
34
(
2023
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10014279157
Saved in:
10
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
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