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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Grewal, Dhruv"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Beziehungsmarketing
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279
Relationship marketing
142
Brand management
93
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Grewal, Dhruv
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
126
Mattila, Anna S.
104
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Belk, Russell W.
76
Melewar, T. C.
75
Phau, Ian
75
Dwivedi, Yogesh Kumar
74
Lusk, Jayson L.
74
Loureiro, Sandra Maria Correia
66
Kumar, Vikas
65
Jang, Soocheong
64
Reddy, Y. V.
64
Sheth, Jagdish N.
64
Vrontis, Demetris
62
Nayga, Rodolfo M.
60
Bang, Nguyen
59
Hollebeek, Linda D.
58
Septianto, Felix
58
Ko, Eunju
56
Sharma, Piyush
55
Tiwari, Aviral Kumar
55
Walsh, Gianfranco
55
Rahman, Zillur
54
Thaichon, Park
54
Jain, Pramod Kumar
53
Verhoef, Peter C.
52
Rangarajan, Chakravarthi
51
Sen, Kunal
51
Bagozzi, Richard P.
50
Budhwar, Pawan S.
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Chawla, Deepak
50
Laroche, Michel
50
Kumar, Sunil
49
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48
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Journal of business research : JBR
88
Journal of the Academy of Marketing Science
23
Journal of marketing
21
Journal of retailing
20
Journal of retailing and consumer services
16
Journal of marketing research : JMR
14
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
MSI reports : working paper series
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Technological forecasting & social change : an international journal
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Psychology & marketing
8
International marketing review
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of strategic marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Journal of service research : JSR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of marketing research
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
401
Showing
1
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10
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401
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date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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