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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Han, Heesup"
~person:"Kamaiah, Bandi"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
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Konsumentenverhalten
334
Relationship marketing
169
Brand management
114
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114
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Han, Heesup
Kamaiah, Bandi
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
131
Duflo, Esther
108
Jha, Raghbendra
104
Mattila, Anna S.
104
Sen, Kunal
104
Banerjee, Abhijit V.
97
Ghosh, Saibal
92
Khare, Arpita
85
Pande, Rohini
79
Bhalotra, Sonia R.
76
Grewal, Dhruv
75
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
73
Patnaik, Ila
73
Phau, Ian
72
Singh, Nirvikar
72
Kumar, Vikas
66
Loureiro, Sandra Maria Correia
66
Melewar, T. C.
65
Ray, Ranjan
65
Imai, Katsushi S.
63
Jang, Soocheong
63
Reddy, Y. V.
62
Shah, Ajay
62
Verhoef, Peter C.
62
Vrontis, Demetris
61
Bhaumik, Sumon Kumar
60
Gulati, Ashok
60
Nayga, Rodolfo M.
60
Bang, Nguyen
58
Belk, Russell W.
58
Goldar, Bishwanath
58
Ravallion, Martin
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Septianto, Felix
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55
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Journal of business research : JBR
81
International journal of hospitality management
39
Journal of travel and tourism marketing
39
Journal of retailing and consumer services
19
International journal of contemporary hospitality management
13
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
11
Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Praj̄nȧn : journal of social and management sciences
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Technological forecasting & social change : an international journal
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The IUP journal of applied economics
8
Tourism management : research, policies, practice
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International marketing review
7
Journal of hospitality marketing & management
7
Journal of strategic marketing
7
The Asian economic review : journal of the Indian Institute of Economics
7
The Indian economic journal
7
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of quantitative economics : official journal of the Indian Econometric Society
5
Journal of service research : JSR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of foreign exchange and international finance : JFEIF
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
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MSI reports : working paper series
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Psychology & marketing
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Qualitative market research : an international journal
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The Indian journal of economics
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Business strategy and the environment
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ECONIS (ZBW)
529
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1
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529
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Determinants of traveler intention toward animal ethics in tourism : developing a causal recipe combining cognition, affect, and norm factors
Walanchalee Wattanacharoensil
;
Pipatpong Fakfare
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457585
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
8
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
9
Refining hospitality in a post-pandemic landscape : tourist food choices through a latent class nested logit lens
Zhou, Heng
;
Song, Chunyu
;
Chi, Xiaoting
;
Li, Weiwei
; …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457837
Saved in:
10
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
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