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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Beziehungsmarketing
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
219
Relationship marketing
117
Brand management
90
Markenführung
90
Brand image
56
Markenimage
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Marketing management
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Marketingmanagement
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Customer satisfaction
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Online-Handel
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Kulturelle Identität
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
126
Mattila, Anna S.
104
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Belk, Russell W.
76
Grewal, Dhruv
74
Lusk, Jayson L.
74
Dwivedi, Yogesh Kumar
73
Phau, Ian
72
Melewar, T. C.
68
Loureiro, Sandra Maria Correia
66
Kumar, Vikas
65
Reddy, Y. V.
64
Sheth, Jagdish N.
64
Jang, Soocheong
63
Vrontis, Demetris
61
Nayga, Rodolfo M.
59
Bang, Nguyen
58
Hollebeek, Linda D.
57
Septianto, Felix
57
Sharma, Piyush
55
Tiwari, Aviral Kumar
55
Walsh, Gianfranco
55
Ko, Eunju
54
Jain, Pramod Kumar
53
Thaichon, Park
53
Verhoef, Peter C.
52
Rangarajan, Chakravarthi
51
Sen, Kunal
51
Bagozzi, Richard P.
50
Budhwar, Pawan S.
50
Chawla, Deepak
50
Rahman, Zillur
50
Kumar, Sunil
49
Laroche, Michel
49
Jha, Raghbendra
48
Mohan, Rakesh
47
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Journal of business research : JBR
81
Journal of retailing and consumer services
16
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Technological forecasting & social change : an international journal
9
International marketing review
7
Journal of strategic marketing
7
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of service research : JSR
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
MSI reports : working paper series
4
Psychology & marketing
4
Qualitative market research : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
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ECONIS (ZBW)
321
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1
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321
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
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